Developing a Business Plan

Crafting a Roadmap for Your Riding Program

A solid business plan is the foundation of any successful venture. We'll guide you through creating a roadmap that outlines your goals, strategies, and the steps you'll take to achieve them. This module is all about setting you up for long-term success.

Liability Insurance & Forms

Protecting Your Business and Yourself

In this module, you'll learn about the different types of liability insurance essential for your riding program. We’ll cover instructor self-liability, farm liability, and the necessary forms, including social media contracts and liability release forms.

Branding Essentials

Creating a Strong and Memorable Brand Identity

Your brand is more than just a name—it's the image and values that set you apart. Learn how to create a brand that resonates with your audience, from choosing a memorable farm name to selecting colors, fonts, and branded products that reflect your identity.

Staff and Payroll

Teaching Your Employees the Vision for Your Business

Your staff are key players in the success of your riding program. This module covers hiring and training the right team, teaching them your vision, and guiding them on how to help you achieve it.

Curriculum Development

Structuring Your Program for Success

A well-structured curriculum is the backbone of any effective lesson program. We'll explore how to design both mounted and unmounted lessons, plan seasonally, and set up memberships or packages that keep your clients engaged year-round.

Running Your Lessons

Maximizing Time and Income

Efficient lesson management is crucial for profitability and student satisfaction. Learn how to balance time constraints with safety and enjoyment, manage group and private lessons, and integrate technology like scheduling software to streamline your operations.

Social Media Mastery

Promoting Your Brand on Various Platforms

In today's digital world, a strong social media presence is vital. We'll teach you how to create engaging content, from blogs to videos, and use social media to promote your brand effectively. Plus, learn how to offer online lessons to expand your reach.

Exceptional Customer Service

Maintaining a Safe and Inviting Environment

Customer service can make or break your business. This module focuses on maintaining a welcoming atmosphere, implementing growth strategies, and ensuring your clients have a positive experience every time they interact with your program.

Attracting and Retaining Clients

Building a Loyal Client Base

Learn how to identify and target your ideal audience, attract parents and adult riders, and use digital marketing strategies to grow your client base. We'll also cover the essentials of website design, eye-catching advertising, and client testimonials.

Advanced Business Strategies

Taking Your Program to the Next Level

Ready to scale? This module dives into advanced strategies like networking, hosting big events, and securing sponsors. You'll also learn how to mentor the next generation of instructors and keep your clients happy for the long term.

Instructor Development and Mindset

Becoming the Best Instructor You Can Be

Your mindset plays a crucial role in your success. Explore time management, work-life balance, continuous learning, and strategies for preventing burnout. We'll also focus on developing leadership skills and overcoming self-doubt.

Marketing with Confidence

Building a Strong Social Media Presence

Finally, we’ll wrap up the course by empowering you to market your program confidently. Learn how to create and maintain a compelling social media presence that attracts clients and keeps them coming back.